Good marketing should always be a balance between information and aesthetics. Being nothing but informative is often boring and being nothing but beautiful doesn’t provide the information needed to solicit a sale. The folks at Salesforce and Kapost have put together this infographic on discovering that balance for content marketing.

Content-Art-and-Science[fusion_builder_container hundred_percent=[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]