How do you choose to promote your business? How do you choose which social media to use? How do you choose which radio stations or print publications to use? Demographics are always a great way to start. You want to target your marketing to those who are most likely to respond and that involves targeting demographically and if possible, psychographically as well. I social media, understanding which networks work better for which audiences is key to getting your message out in the most efficient manner possible. The folks at sproutsocial have put together this infographic sharing their expertise in targeting via social media.
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