I am willing to bet our readers are multitaskers. If your household is anything like mine, every night the family is sitting on their favorite chairs with the TV on, intently interacting with their laptops, tablets and smartphones. That scenario has not been lost on the folks at marketing research company, YuMe who commissioned Neielsen to explore the engagement rate of various devices at the same time. While we still spend a tremendous amount of time with the TV on, our focus is on our small screen as outlined in this infographic.

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