Talking to and with teens is very different than adults. We all remember what it was like being a teen. It is a time to be a bit rebellious and to exert independence from their parents. Teens tend to be early adopters. They show that independence and their early adoption trends in music and in fashion...
read moreHave a smart phone? More than likely you are among the 70% of people who have searched for something on their mobile phone, tablet or laptop that have led to action within the hour online. Last year, Google’s ad revenue skyrocketed from $2.5 billion to $8 billion, fueled by the wide adoption of smartphones and..
read moreAs more and more of us move into smartphones and tablets, we are turning to apps and social media in ever more increasing numbers. On a recent trip to New York City (as an example) I downloaded a half dozen apps to make the trip more enjoyable as well as more efficient. Everything from..
read moreSocial and digital media have exploded over the last several years. Between 2009 and 2012 social media grew 238%, to the point where well over half of adults are regularly engaged with social media. This infographic from Scarborough, a leading market research company, gives us a good look at the rapidly changing media landscape.
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