The more a shopper is able to research a business or product online through social media channels, the more likely they are to make that purchase. Since people trust peer recommendations over any form of advertising and since they are spending close to 1/4 of their time online on social media, it only makes sense for businesses to interact with customers and potential customers on social media. Here is an infographic from the folks at SocialAnnex giving us more insight into how shoppers use social media to research before buying.
Social media is BIG....really big. Many of the top sites have hundreds of millions of members around the world and are making big dollars connecting people. The folks at Bixa Media took a look at the member numbers and the revenue of the most well known social media sites and equated each of them to the population and income of various geographies around the world. We enjoyed it and thought you would too.
In this day and age customer service makes or breaks a business. We have choice like no other time in our history as to where we conduct business. We can order shoes nails, nylon, and nectarines from every corner of the globe and have them delivered as soon as tomorrow. So why do we choose one business over another? For some it is all about price. Who is the cheapest? For some it is all about convenience. Which store is closest to my home or office. For most of us however, it is all about the level of service we receive at wherever we chose to patronize. Most of us have no problem spending a few dollars more or driving a few extra miles when the place we like best treats us well. Why do people choose to do business with us? Are you the cheapest? The closest? Or do you provide the level of customer service and expertise that make you worth the money or the drive?
The folks at Customer Service Heroes put together this infographic on the 25 Customer Service Skills you (and us) need to get ahead and stay ahead. Which of these do you practice and which will you institute?
What's the secret word in social media success? Engagement. Engaging your audience, regardless of your industry helps build your audience and keep your audience as well. Here are 10 quick tips put together by the folks at The Social Skinny that can boost the engagement rate for all our sites.