Trying to reach Millennials? Almost all of us are. Millennials by a far margin don't trust tradition advertising. Yet, traditional analog advertising constitutes 63% of advertising budgets. If marketers are serious about reaching Millennials then the advertising spend must move towards an ever greater digital presence. What else should marketers know about
It goes without saying that online shops would master social media. When you live or die online, you learn to master the online. However, I have run into so many brick and mortar businesses who eschew online with a whisk of their hand through thin air. Needless to say, these businesses, whether
Most every marketer and social media user has heard of Snapchat. While the new darling of social media has gone public this year and has amassed a user base of over 166 million people, who exactly uses Snapchat? It is not just the site for sexting and forgetting. The magic of Snapchat comes from
There are so many important social media networks we all use today. No matter which ones you and your business are on, you want to maximize your pages and your posts. What size should this photo be on which platform can certainly make the difference in how you, your business, and your post
We build websites to be seen. Most of us build websites to help our businesses grow. So, we want Google and Bing and other search engines to find us, index us, and send people our direction. The act of making Google and Bing happy is Search Engine Optimization or SEO. While
