Does your business email customers? If not, you certainly should. In a world of virtually unlimited choices, customers have the flexibility to shop wherever and whenever they want. If you aren’t reaching out to them on a regular basis, rest assured, someone else is. At the same time our in-boxes are inundated with more email than ever. It is estimated that nearly 300 billion email messages are sent out every single day. That is roughly 3 million email messages every second of every day. So, with that mountain of emails out there, how do you get your message opened and read? According to a recent study by email marketing firm, Adestra, here are the most and the least effective keywords to consider in composing your email subject lines. What has worked for your email campaigns?
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