Building or improving your website? Keywords are a key ingredient in determining how people will find your website and distinguish your site from your competitors. The days of keyword stuffing (throwing every word even remotely associated with your business) are long gone and can actually get your site punished by Google and other search engines. Many businesses however tend not to see the forest for the trees. They insist on concentrating on inside industry terms instead of the terms their customers or prospective customers are most likely using. Good research is the key. The folks at search  have put together this infographic to show us how to do keyword search the right way.

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