As more and more of us conduct our shopping on the web, online vendors are facing greater numbers of shopping cart abandonment. That is people clicking on something they wish to purchase and never completing that purchase. There are a number of reasons people abandon their shopping mid-site, though for most, it is the check-out process we put potential buyers through that spurs the greatest numbers of abandonment. Thinking your process through from start to finish and following the lead of more successful online vendors is one way to fix your shopper issues. Another is constantly asking for what marketers use to call “mother-in-law” research. Asking people unfamiliar with your product and service to go through your processes is a giant help in understanding where the bottlenecks might be and how to correct them. This infographic from Fifth Gear shares a lot of insight into the processes and problems as well and is a great starting point in examining your e-commerce site.

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