Should you and your business have a website? The salesperson in me says, no, you should have dba Communications build your website. OK, now that I have that off my chest, the question remains as to whether it is important for your business to have a website. There was a recent discussion within the optical community (one of our specialties) about an Optometrist and his practice no longer updating his website and instead using Facebook and other social media sites. In our opinion around the office, this was in error. This doctor’s practice is big enough to warrant that professional presence that is independent of any social media site. Perhaps you are starting a business. Perhaps you have more than one location. Perhaps you want to give much more information than a single social media site will allow. There are a number of reasons to have a website, from being found by search engines to having control of how you are viewed by the millions of people who research a business online before every calling or stepping foot in the door. This infographic from basekit is a fun way to think about your online needs.
