Consumers trust the recommendations of family and friends far more than even the best advertising. Small wonder then that social media recommendations from people we know are trusted at whopping 92%.  Since we mention various brand names an average of a dozen times plus each and every day, shoppers trust what what their friends and families say on sites such as Facebook and Twitter over subscribed blogs or emails. The folks at  Social Media Link have put together this infographic showing who we trust and where we trust that information from.

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