Most likely you compete with other businesses in your corner of the world. Whether that is your immediate neighborhood, your side of town, your entire city, or even your state, we all have our own DMA or Designated Market Area. Most of our customers too are looking in our DMA. Who wants to drive 45 minutes for a half gallon of milk (unless you have to)? Is your marketing targeted for your DMA? What about your website? The folks at Balihoo have put together this infographic on establishing a local marketing plan that we can all learn from.

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