Do you design visual advertising? No doubt you deal with fonts of which the choices are virtually endless. Most designers narrow down those choices to Serif vs. Sans Serif fonts. A serif is a tail or some sort of stroke at the end of a letter or symbol. Sans come from a French term meaning without. Most designers work with a variety of fonts, but almost all choose never to mix serif and sans serif in the same design or advertisement. The good folks at UrbanFonts put together this infographic on Serif vs. Sans Serif fonts in an effort to help all of us understand which works best for which application.

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