We have a tendency in business to talk about US. We have pages on our websites that speak about US. We write sales copy that speaks on OUR expertise, OUR experience, OUR prices and so on. As business people and as marketers, we tend to forget that everything we do is for someone else’s benefit. Whatever you selling is solving someone else’s problem(s) or desire(s). What part of any of our websites speaks about our customers, about YOU? Here is an infographic from the folks at ZapCrickets.com giving us a little insight about how we can all better customize our websites and our sales approach to our customers.
Feature image courtesy of The Museum of Science and Industry Chicago