Generation Y or Millennials are 76 million strong, a number more than big enough not to be ignored. Millennials have over $1.4 trillion in buying power and that number is only going up as they grow up. So as a marketer it is important to understand those born between 1981 and 2000. The folks at Badgeville have done some of that work for us with this great infographic. Check it out.

 

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