As any marketer knows, targeting the right people makes things a whole lot easier. Trying to sell mink jackets at a PETA convention or Reelect the President stickers at a Tea Party rally, probably doesn't make a lot of sense, either financially or perhaps even from fear of your own physical well being.
Every few months a client asks us to do something that will go viral for them. We answer that question by handing them a $21 and asking them to purchase us the winning Powerball ticket. The odds of a picture, blog post, or video going viral is certainly better than winning
There are a lot of social media sites out there. as we discussed yesterday, over 30% of business said in a recent survey they have no presence online in any social media site. For some of you who are just starting out or wanting to try expanding your presence, here is an
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As we approach the new year, it's a great time to look at our websites and how we gain authority. What makes people look at our sites and follow our posts and recommendations? It rarely happens by accident or chance. It is the result of hard work and effort. This great infographic from
