There are thousands upon thousands of fonts out there. By some estimates, there are over 55,000 fonts available and not all of them are good looking. In fact, some are plain ugly. This post is certainly not an attempt to judge what fonts are the best and what font are the worst.
Fonts are fun. Fonts are a pain in the butt. There are so many fonts out there and we are happy that there are...until we have track down a font that matches something practically perfect that is. Fonts like everything else are trendy. What looked modern and progressive 5 or 6 years ago
I working with so many clients over the years, I have learned that some people are word people while most people are visually driven. For some, a detailed explanation is the best way to teach. For most of us, a few pictures go a long way. In fact, numerous studies prove how
Let's face it... the right ad can be made to look like dog waste with the wrong font. All that work, down the drain in an instant due to one poor choice in typography. Almost as bad as picking the wrong font is mixing a bunch of fonts. There is nothing wrong
Do you design visual advertising? No doubt you deal with fonts of which the choices are virtually endless. Most designers narrow down those choices to Serif vs. Sans Serif fonts. A serif is a tail or some sort of stroke at the end of a letter or symbol. Sans come from a French
