Despite the fact that our blog has been named Design Matters since the beginning, yes, design does matter by more than just our word. The folks at 99designs surveyed 1,500 small businesses to determine that design matters a lot, and have shared those findings in this infographic.
Nearly 83% of consumers name color as the primary reason they purchase a particular product and nearly 93% of us judge a product based on the visual appearance of how that product is presented to us. Any reason having the right logo, store design, and color scheme is so important to the
Your corporate logo says a lot about your personality as a business and how you wish to be perceived. Your corporate logo tells a story whether you know it or not. From the typface you use, the colors you select and the image elements you incorporate into your logo, people form an opinion about
Yes, I realize that we spelled ad incorrectly, thank you. We do however find the information in the graphic quite compelling as to how people understand advertising. As an advertiser I have listened for years to how people claim advertising doesn't work, yet we all know it does. We all want that
Memorial Day weekend is the traditional start of Summer and Summer Movies too. While we have already been treated to several high budget summer films including The Avengers so far this month, 2012 looks to be a big summer for action movies. When you think of Hollywood movies, popcorn and Coca-Cola
