The ROI of Social Media

2016-11-09T10:22:02-07:00

Many of us are spending a considerable amount of time with Social Media for our businesses. How do we know what works? How do we measure our Return On Investment whether the amount of time involved or the cost of doing our Social Media? Here is an infographic from MDG Advertising that

The ROI of Social Media2016-11-09T10:22:02-07:00

Nielsen Gives In On Radio in US

2016-11-09T10:22:20-07:00

The Nielsen Company, long known for their measurement and television ratings systems has called it quits on trying to crack the US radio ratings market so long dominated by Arbitron. Nielsen will continue to measure radio markets overseas.  

Nielsen Gives In On Radio in US2016-11-09T10:22:20-07:00
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