Our mobile phones are very personal to us and for many of us, something we couldn't do without. The average person looks at their mobile phone some 150 times a day. As mobile phones have proliferated, we have become obsessed with text messaging, or SMS messaging. I can tell you, with my two
Years ago working for a major University, I brought my own notebook computer in as my main computer rather than use the slower one provided by them at the time. Out of several thousand employees, I was alone in using my own PC for work. I was able to take my work
Did you know the average person looks at their mobile phone some 150 times a day? Did you also know that 98% of text messages are read? Do you do any SMS Marketing? Would your customers like to hear from you in an SMS? It sure looks like they will. This infographic
mobile advertising is a rapidly growing marketing channel. As more and more of us adopt smartphones and utilize the growing universe of apps, we are becoming smarter, more astute shoppers, even when inside a store, comparing prices outside the store or online. The growth of mobile advertising and of online coupons is
Anyone with teens know they send periodic text messages on their cell phones. Periodic? YIKES! The Neilsen Company recently released some great data on who does what with their cell phones. The average 13 - 17 year old teen send and receive an average of 3,705 texts per month, more than
