We know a number of companies who are still wrapping their arms around advertising on the radio and aiming for television advertising in their markets. In our opinion a great marketing plan for 1993 or even 2003, not as much so for 2013. Today, a business who wants to compete for the
The popularity of social media has grown to such high levels of engagement that marketers are now moving serious advertising dollars into various platforms. The folks at Go-Gulf have put together this infographic on how big companies are now allocating their advertising dollars online. Where do you invest your budget?
Do you click on paid search results on Google? A lot of us do. Do you pay for your business to show up in paid search results? A lot of us do as well. Enough to generate almost $40 billion for the search engine giant. Where does the money come from?
