Psychology of Color

2016-11-09T10:21:11-07:00

Nearly 83% of consumers name color as the primary reason they purchase a particular product and nearly 93% of us judge a product based on the visual appearance of how that product is presented to us. Any reason having the right logo, store design, and color scheme is so important to the

Psychology of Color2016-11-09T10:21:11-07:00

Color ROI

2016-11-09T10:21:14-07:00

Color is very important in marketing. Major companies do and small companies should pay attention to the colors they use and how they affect the message we are sending out customers and prospective customers. Here is an infographic from a few year ago that's just as informative today about the psychology of

Color ROI2016-11-09T10:21:14-07:00

Do Ads Ad Up?

2016-11-09T10:21:37-07:00

Yes, I realize that we spelled ad incorrectly, thank you. We do however find the information in the graphic quite compelling as to how people understand advertising. As an advertiser I have listened for years to how people claim advertising doesn't work, yet we all know it does. We all want that

Do Ads Ad Up?2016-11-09T10:21:37-07:00

GPS Navigation

2016-03-01T10:55:31-07:00

Using the GPS built into today's smartphones is becoming a much more common occurring, as people are utilizing their mobile phones as a navigation device as well. Where are people getting directions to? As it turns out, the numbers one place people are trying to find is Walmart...which seems strange to us, as

GPS Navigation2016-03-01T10:55:31-07:00
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