Think reviews don't really matter? In this social media centered world, they make a huge difference. Olery, a hotel reputation management company has come up with this infographic revealing how reviews have ballooned in the hotel industry over the last decade and how important reviews are to hotels, making the difference in reservations and room rates.
Remember the days of the travel agent? You would call or stop in, tell them when and where you wanted to go, and in a day or two, you got your tickets and your itinerary. You paid whatever the bill was and that was that. There were a few of us who
Loyalty in business is always a goal worth working for. The cost of acquiring new customers far outweighs the cost of getting repeat customers. In addition, the best form of marketing is word of mouth marketing...so you certainly want your customers helping you promote your business. Very few businesses are as reliant
