The Road To Modern Marketing

2016-11-09T10:20:56-07:00

While we know more about people and their habits than ever before, marketing today is as much an art as it is a science. How we blend that hard data with the art and timing of persuasion is key to success for any marketer as outlined in this infographic from Jess3. [/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

The Road To Modern Marketing2016-11-09T10:20:56-07:00

When Screens Collide

2016-11-09T10:20:58-07:00

I am willing to bet our readers are multitaskers. If your household is anything like mine, every night the family is sitting on their favorite chairs with the TV on, intently interacting with their laptops, tablets and smartphones. That scenario has not been lost on the folks at marketing research company, YuMe who commissioned

When Screens Collide2016-11-09T10:20:58-07:00

The Multiscreen World

2016-11-09T10:21:01-07:00

I may be showing my age, but growing up the entire family gathered around the 25" inch color television after dinner each night to watch whatever one of the three major networks chose to broadcast that night. If we missed that night's episode, we had to wait for summer re-runs. Of course

The Multiscreen World2016-11-09T10:21:01-07:00

The Value Of The Second Screen

2016-11-09T10:21:23-07:00

Talk about short attention spans, did you know that 44% of all TV viewers are also viewing a second screen, whether that is a laptop, tablet, or mobile phone. With Americans spending over 34 hours a week in front of a television, this second screen phenomenon is making major changes to how

The Value Of The Second Screen2016-11-09T10:21:23-07:00

Sharing And Communication Through The Ages

2016-11-09T10:21:49-07:00

How we talk to each other has certainly changed over the ages. Even in most of our lifetimes, there has been a dramatic transformation in communication. I grew up when there was still black and white televisions and transistor radios. Pictures and footage from wars took days to be processed and aired.

Sharing And Communication Through The Ages2016-11-09T10:21:49-07:00
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