We all know that word of mouth advertising is the best sort of advertising. We trust what our friends and colleagues say far more than what the ‘professionals’ might say about most everything. If your best friend tells you they love a certain movie the critics all panned, you are still likely to go based on your friends thumbs up over the reviewers thumbs down. Online reviews are our distant friends most of us will never meet. We look at what other people say about products and places. Many businesses have picked up on this and are making a concerted effort to include real reviews on their websites. The folks at TrustPilot  put together this infographic about the value of online reviews for today’s businesses.

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