There is an old saying that is attributed to John Wanamaker, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The same could most likely be said for social media. You could of course choose not to do any social media, and your results would be zero, but you could rest assured you didn’t waste any money or any time on social media. However, we all know that isn’t the answer either as we move towards 2015. Will your social media efforts pay off? It depends on whether you wish to invest some time and some money into making it happen. The folks at Wrike have put together this infographic to help us all understand how to measure your social media.

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