The Great Return

We still deal with those who think social media is a “sham”. These are generally the same people who expect to find that magic bean in marketing someday….that one thing that will have people lined up around the block to get into their doors. We all know however that magic bean doesn’t exist. Even if one could promise a night of unparalleled pleasure with the Hollywood star of their choice, there will be those who turn down the opportunity, simply because they are not in the market for your product. Wise marketers are always promoting because they know you might not need them or their product today, but you might tomorrow. Here is an infographic from and Column Five showing how companies are using social media and how they measure their Return on Investment or ROI.



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