We are often asked where a client should put their efforts in digital marketing…as there is one magic bean. How many of you carry just one product to sell in your stores or practices? A good marketer uses multiple platforms to reach their target audience. While social media is “FREE”, hosting a large number of email addresses often requires retaining an email service that has a monthly subscription fee. While you can certainly produce and send emails on your own, we don’t suggest it. Since many of businesses look strictly at cost, they often like throwing out emails in favor of social media. We believe in both.

The folks at Adobe went out and surveyed over a thousand white collar workers who own smartphones to question them on social media versus email and email was the clear winner. So why not do both social media and email and really reach out to your prospective customers?

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