Businesses truly want to know how customers feel about their businesses and their transactions. Customer feedback is important. On the other hand, doesn’t it seem that on the bottom of every receipt there is an invitation of some sort to participate in some sort of customer survey? ” How happy are you with your latest transaction”? Don’t you want to really answer that you were delighted until they asked a series of silly questions?
So there is the push and pull with businesses asking for feedback and customers tiring of giving feedback. The folks at Customer Thermometer recently conducted a survey to find out how we should be conducting the customer feedback process for maximum effect.
