No one questions the dominance of Facebook as the undisputed king of social media. With close to 2 billion monthly users worldwide, it’s Facebook’s world that we live in. As the 800 pound gorilla, people have been forecasting the death and demise of Facebook for a number of years. Back in 2014, the Guardian Newspaper predicted Facebook would loose 80% of its users by by 2017. Even last year, cable network CNBC said Snapchat was the king among teens as they Facebook’s popularity declined. Yet Facebook has continued to grow, adding some 18 million new members over the last half of 2015 and all of 2016. Facebook still grows at a dramatic pace worldwide, adding an entire Twitter population each year.
In America, some 76% of Facebook’s users log in every day. Less than half of Twitter users log in daily in America, other than the President that is. Most importantly, some 90% of those on Twitter, LinkedIn, and Instagram also has an active Facebook profile. So, while some marketers are chasing users over multiple platforms, the overwhelming majority of social media users are on Facebook, and on often. The folks from Echobox put together this infographic sharing some wonderful facts that prove the news of Facebook’s death has been greatly exaggerated.