It goes without saying that online shops would master social media. When you live or die online, you learn to master the online. However, I have run into so many brick and mortar businesses who eschew online with a whisk of their hand through thin air. Needless to say, these businesses, whether in business for one year or fifty-one years are learning the hard way that social media works for any business. The folks at storetraffic.com put together this infographic that spells out the impact of social media on businesses in real life and how we can all bring more customers through our doors by putting these lessons into practice.