Most every marketer and social media user has heard of Snapchat. While the new darling of social media has gone public this year and has amassed a user base of over 166 million people, who exactly uses Snapchat? It is not just the site for sexting and forgetting. The magic of Snapchat comes from the photo filters then enable users to have fun with their photos. Snapchat has put together a wonderful infographic showing the demographics of Snapchat users. Are you using Snapchat as part of your social media presence?